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EU Clears Coty-P&G Deal

There's still plenty of competition in beauty.

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By: TOM BRANNA

Editor

The European Commission has approved Coty Inc's planned acquisition of Procter & Gamble's beauty products businesses by Coty after concluding the market competition would remain sufficiently strong. Coty will buy P&G's perfume, hair care and make-up businesses for $12.5 billion in the biggest cosmetics merger in recent history. Once the deal is done, Coty will become the No. 1 perfume maker in the world ahead of L'Oreal and they No. 3 makeup manufacturer behin...

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